Social Business in the Cloud: Achieving Measurable Business Results
Social Business in the Cloud: Achieving Measurable Business Results was written to provide guidance to enterprise information technology (IT) and business decision makers on how to incorporate social business technologies into the enterprise to accelerate social business adoption with measurable impact on business results.
As social technologies have evolved, they have increased in adoption across a wide spectrum of businesses, industries, and geographies. Some organizations, usually with strong business and IT alignment, are realizing that social technologies initiated for one business activity can spark innovative uses in other areas. This insight creates motivation to widen the reach and adoption of these investments.
This paper introduces five principles as a guide to succeeding with social business technologies.