Social Business in the Cloud: Achieving Measurable Business Results
As social technologies have evolved, they have increased in adoption across a wide spectrum of businesses, industries, and geographies. Some organizations, usually with strong business and IT alignment, are realizing that social technologies initiated for one business activity can spark innovative uses in other areas. This insight creates motivation to widen the reach and adoption of these investments.
Social Business in the Cloud: Achieving Measurable Business Results introduces the following five principles as a guide to succeeding with social business technologies:
Principle 1: “Recognize social technology as a means to better business outcomes” describes an iterative, value-add, and platform creation approach to introducing social capabilities.
Principle 2: “Be the architect of your own success” describes how to identify social capabilities that contribute in a measureable way to achieving business objectives.
Principle 3: “Take it one step at a time” describes evolving social business as a set of available social capabilities to align and deliver on the enterprise business strategy.
Principle 4: “Put your users first” describes targeting the business user as the key to social business technology adoption and usage.
Principle 5: “Big thinking” establishes a forward looking vision for introducing social capabilities and reaping the benefit of resulting data into the big data and analytics platforms used to optimize and amplify business value creation by the organization.